The Brands

Rockit embraces the unique and the colourful. We celebrate bold and beautiful patterns and support individual designers.

We currently sell products from 6 amazing designers online. Visit our Northampton Boutique to see our additional instore exclusives.


Toby Tiger

A Brighton-based brand that was born from the belief organic doesn’t have to be boring. I absolutely adore the prints from Toby Tiger.


For me, they represent everything childhood should be; colourful, unique and fun.

  • Naturally soft, organic cotton that lasts and washes really well

  • No harsh chemicals and dyes – kind on delicate skin

  • GOTS certified (organic and ethical!)


DUNS Sweden

DUNS Sweden set out with the three main objectives to be organic, unisex and unique. And I think they've achieved that amazingly. 

DUNS Sweden is GOTS Certified (CU 855122) and makes all garments in facilities certified by GOTS and controlled by Control Union in India and Turkey. All employees have a salary that exceeds the Living Wage for India with approximately 20%. Working days are between 9 and 5. Overtime is paid and is voluntary. If the heat is too strong the working hours are adjusted. The unit has 20 permanent employees and 25 floating (meaning they have special knowledge and work in different units for when their expertise is needed).



“Happy clothes for happy kids”. What more could you want? I love Swedish brand Villervalla for its quirky designs.


They pride themselves in promoting equality and being inclusive and inviting for all children.


  • Unisex

  • Organic

  • Oeko-Tex certified (no harsh chemicals)

  • Suppliers are certified for ethical business practices

  • Villervalla support charitable work as part of their model


Lily & Mortimer

I met Lily & Mortimer founder Jayne at a trade event recently and I instantly knew they’d be a great fit for Rockit.


Talking to Jayne, it was great to hear her reasons for founding the company were very similar to my reasons for starting Rockit, and 10% of their profits go towards community-led programmes that support the most vulnerable.


  • No scratchy labels! Perfect for delicate skin

  • Highest quality organic cotton

  • GOTS certified

  • No harmful preservation chemicals (so remember to wash before first wear)

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Boy & Bird

I was recommended Boy & Bird by a mum friend who has been buying from them from years, and what a fantastic recommendation it was!


Founded by Ellie – a mum of a SWAN child (hence the name) - she saw a gap in the UK market for clothes with fun bold prints, and from there turned what started as a hobby into this amazing brand.


  • Unisex

  • Organic cotton

  • Bold patterns



I met the Bexa team at a trade show in London and was wowed by how well thought out their products are.


In particular, the hats, which were super soft and gorgeous, had features such as detachable straps and gloves that popper together (who else can never find a pair?) which I thought were really well thought out for young children.


  • Innovative design

  • High quality, certified fabrics from European suppliers